It’s the month of December and the New Year is just a few days away. You must be thinking, why I’m talking about the “NEW YEAR” well, this is because everyone is keeping themselves ready for it but, what about you?
Is your organization ready to conquer the year 2018 with the robust and trendy technologies and tools as well?
It is a truth that the golden rule of marketing is promoting your business, services and products where the targeted audience spends their maximum time. Yeah, I’m talking about social media platforms. Whether its Facebook, Instagram, Twitter, Snapchat, or any other popular network, they keep updating their features in order to enhance the user experience.
And in the age, where the social media platforms are constantly changing, adapting the latest trends and developments becomes the crucial thing for your business. Here, I am going to discuss 5 Social Media Trends that will have maximum impact in 2018 so that you guys don’t lag behind in pitching perfectly your marketing strategy in the year 2018. Let’s explore!
To read about Machine Learning Trends You Must Follow in 2018
You have to now figure out that how you can have a Content which is like for a limited period of time just like snapchat-Instagram stories all kind of stories which are booming right now. And, that particular contact is actually known as ephemeral content. EPHEMERAL CONTENT will provide the best engagement rate. Snapchat introduced that for the first overtime and it has led to the popularity of ephemeral content and followed by that Instagram stories that are like booming like anything right now.
And, there are several advantages. The ephemeral content is actually thought to be more authentic versus sponsored ads or like spammy posts so, the content is lost within usually 24 hours. So, it effectively raises the potential for fear of missing out. As a result, audiences actually take fast action and marketers gain from it and users can access content easily.
They can actually access the content very easily and it gives potential customers attention. So, make sure in the upcoming year you have a plan in place to reach out audiences with the help of an every metal content marketing strategy.
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IT’S ALL ABOUT VIDEO
The second thing is about live video. Though live video usage is nothing new still, it’s growing exponentially. This is not just popular with the marketers but people also love to watch the live videos. It has been observed that people are keen to watch videos rather than reading a blog and, as per the Facebook, one live video can get 3X more views.
- You can use the following tips to start live video:
- Use videos at the time of the events to show the followers a behind-the-scenes look
- Showcase the holiday’s displays along with the sales in your live video
- You can also advertise the exclusive sale or promotional activity in your video
Well, whatever you do, always be sure that your employees, as well as your consumers, should be aware that you’re making the video to avoid these mishaps.
INSTAGRAM STORIES WILL SEE HIKE
At present, according to the research, approximately over 200 million people are using Instagram stories every month despite the snapchat users that are 50 million. So, if this brings into consideration, nearly half of the Instagram users are expected to use the Instagram stories by the end of the year 2018. And, this clearly shows that the brands are increasingly getting interested in connecting with the Instagram.
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MORE FOCUS ON GENERATION Z
Rather than millennial, the Generation Z was more valuable for most of the organization as per a recent study was done by Goldman Sachs. Right now, the oldest Gen Zers are twenty-two years old and they are just starting to enter the labor force. Also, they will have enhanced buying power for the same. Keeping this in mind, the brands will shift their social strategies and will expect huge investments by the Generation Zers such as Snapchat and Instagram.
So, these were few of the Social Media Trends that you will see in the year 2018. Just follow them and get your business ready for the coming year. For more updates, stay tuned!