The retail industry has taken a leap forward. From mom and pop stores to eCommerce retails has seen much in technological domain. Nowadays all most every retailer whether big or small is using e-Commerce as one of the channels of sales, every channel has been working independently. e-Commerce retails shops have different inventory, different CRM, different customers with off line sales one. This makes business management complex.
Solution to their problem is “Omni Channel Retail”. Omni Channel Retails are the solutions where all inventories, CRM and coming from the single system.
This connected system which has POS, eCommerce, m-commerce and other channels are connected from the same system is the present.
Let’s visualize how it will work:
Let’s say there is a shop which has P.O.S. which keep on billing customers coming from the offline channel. All the inventory and CRM systems in the shop are digitally managed.
Customers may also buy from eCommerce/m-commerce store of same brand and items to be sold are exposed theirs as a unified presence.
Now retailer may also in third party digital stores lets say Flipkart, Snapdeal etc also, the system has exposed APIs to them to fetch inventories dynamically to make sure if there is any change in inventory their system updates automatically.
Customers which are coming offline/online are also same hence a common CRM should also work. Discount at eCommerce store, m-commerce store or POS should be same as well. A common CRM is generating discounts code which can be used on any of channel.
Micra’s belief is that sooner or later all major offline/online retailers need to adopt Omni Channel strategy.