HOSPITALITY - MICRA SYSTEMS

Just like the retail industry, hotel industry is that one industry which can get easily hit when things change. At present, hotels are becoming very experimental, picky and price sensitive. And, the Hotel CRM is the tool, which is used not to just attract customers but also to acquire, retain and maintain the consumer’s engagements in a long term goals. However, still there are several hotel owners that don’t include CRM as their business strategy. Not only CRM, but also the P.O.S. has become a necessary solution for this industry.


CHALLENGES OF HOSPITALITY INDUSTRY

  • Lack Of Competitor’s & Customer’s Analysis,
  • Lack Of Competitor’s & Customer’s Analysis,
  • Building Long Term Relationship With Customers
  • Building Long Term Relationship With Customers
  • Record Transactions & Inventories Per Room, Food & Extra Charges


SOLUTIONS DEVELOPED BY MICRA

MICRA have developed robust CRM solutions, Strategic Management Tool, Reporting Engines for restaurants while working for a Cloud based POS Solution. Let’s start with the CRM solution:

High-Performing CRM Solution

  • Optimized Marketing
  • Better Internal Communication
  • Improved Informational Organization
  • Improved Customer Relations
  • Automation Of Everyday Tasks
  • Greater Efficiency For Multiple Teams
  • Maximize Up-Selling And Cross-Selling
  • Improved Analytical Data And Reporting

Robust P.O.S Solution

  • End of Day Report (Z Read)
  • Post Receipt And Stock Tracking
  • Barcode Reading & Printing
  • Text Overlay For Video Security Systems
  • Order Printing, Table Charging & Table Splitting
  • Hand-Held Waiter Pad Terminals
  • Table Map Layouts, Multi Channels
  • Inventory Tracking, Sales Reporting & Analytics
  • Customer Management, Employee Management

Strategic Management Tool

  • Real-Time Tracking
  • Closed-Loop Reporting
  • Analyzing Competitors’ Position
  • Analysis On Profit You’ve Earned
  • Making Better Decisions For Business
  • Finding Source & Location Of The Customers
  • Analyzing Customer’s Purchase Behavior & Interests
  • Modifying & Personalizing The Marketing Materials
  • Customer’s Engagement, Inquires, & Purchases or Returns.
  • Report Including Insights of Revenue By Means Of Graphs & Charts.

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