recently Apple announced that its App Store has served up more than 100 billion app downloads till date, which clearly indicates people across the globe are consuming a huge amount of data through mobile applications rather than web searches. Even the experts predicted that the web is going to vanish, WAP and App are going to thrive in the near future. Therefore, apps are making a difference in our daily life. According to the facts in US 52% digital content is consumed on App. Globally around 60% content is consumed on mobile and 49% is consumed on App. In India, 56% content is consumed on mobile out of which 44% on Smartphone. Looking at the exponential growth of Smartphone users, the experts predicted that by 2020 the Smartphone users will grow from 210 million to 700 million.
App engagement- global
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This show last year data what are the different types of Apps keep the user highly engage, where online music ranked at the top followed by health and fitness app, social networking, travel, entertainment, sports, and games. There are statistics shows bigger sessions on Music-related Apps, Entertainment Apps, and Games.
Top categories and consumption % on mobile in India
- Streaming radio – 95% on mobile phones out of which 79% of Smartphone
- Game – 85% on mobile phones out of which – 79% of Smartphone
- Social media – 70% on mobile phones out of which – 61% of Smartphone
- Weather – 72% on mobile phones out of which – 39% of Smartphone
- Retail – 53% on mobile phones out of which – 45% of Smartphone
- News – 45% on mobile phones out of which – 39% of Smartphone
- Sports – 44% on mobile phones out of which – 8% of Smartphone
- Food – 42% on mobile phones out of which – 27% of Smartphone
- Business – 38% on mobile phones out of which – 36% of Smartphone
- TV – 33% on mobile phones out of which – 22% of Smartphone
- Travel – 32% on mobile phones out of which – 21% of Smartphone
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Why App over web search
The idea is very simple, to provide all necessary information at one single platform just because of that App has an upper hand over web search.
- We Consume More Content
The best part of an App is that its one-stop solution for all the kind of information available and it is very convenient to access data through an application. So, if someone is watching certain shows or listening and downloading music, all he can do this by accessing the same information on his Smartphone.
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2. We Generate More Content
It’s a two-way process where not only the user gets to access more content but the provider can also generate more content for the user. Word Press app allows us to blog more often. The Instagram app allows us to post pictures more often. The Twitter app allows us to tweet more often. Similarly downloading facebook app will save the users’ time and keeps them updated in every single minute.
- We do more business
Now, business is rapidly growing through apps, such as Amazon or e-Bay. So, whether it is buying on Amazon or selling on e-Bay. Now, you can sell your deal from your mobile device in an efficient manner. And can get to know about amazing offers an auction on your device every And can get to know about amazing offers an auction on your device every minute. There are E-mail Applications, CRM Apps, ERP Apps are also on mobile making work-force more productive, more prompt replies to customers. Hence, it is better and smarter way of doing business.
- We access content more frequently
The frequency of consuming content becomes easier as it is easy to check emails, reply emails frequently. Similarly, it is easier to make connections or add more friends to your LinkedIn and facebook account.