Uncategorized | Micra Systems

CMS for online media

In the current era where digital marketing is the key CMS play a key role in developing digital platforms. The more complex the systems are becoming the more they are becoming tougher to use by non-tech savvy content publishers. The mobile adds more complexity on images, content to be created and managed for smaller sizes. We at Micra Systems are working with lots of CMS and found that all open source CMSs are there but using them is becoming more tedious task day by day. Digital marketers are wasting lots of human effort and energy to save some cost of using open source platforms. Micra Systems has developed a digital platform “M publish” which is next generation CMS. It solves all problems which legacy available options had not thought of. Few features of M publish are following: Better Images Management: “M publish” supports trimming of images, cropping of images without Photoshop or any other software. Images are cropped at pre defined sizes according to designs making image handling a seamless experience for content writers. Work flow management: Some times you may want to have democratic types of organization and at others, you may want hierarchy from writers, editors, and publishers. […]

Omni Channel Retail

The retail industry has taken a leap forward. From mom and pop stores to eCommerce retails has seen much in technological domain. Nowadays all most every retailer whether big or small is using e-Commerce as one of the channels of sales, every channel has been working independently. e-Commerce retails shops have different inventory, different CRM, different customers with off line sales one. This makes business management complex. Solution to their problem is “Omni Channel Retail”. Omni Channel Retails are the solutions where all inventories, CRM and coming from the single system. This connected system which has POS, eCommerce, m-commerce and other channels are connected from the same system is the present. Let’s visualize how it will work: Let’s say there is a shop which has P.O.S. which keep on billing customers coming from the offline channel. All the inventory and CRM systems in the shop are digitally managed. Customers may also buy from eCommerce/m-commerce store of same brand and items to be sold are exposed theirs as a unified presence. Now retailer may also in third party digital stores lets say Flipkart, Snapdeal etc also, the system has exposed APIs to them to fetch inventories dynamically to make sure if […]