retail | Micra Systems

Retailer Unified Software : The future

Retail is an amazing segment, so many types of outlets, all have different segments, a different type of customer and different types of strategies to get sales.It’s also one of the oldest forms of business as well. All this make this space colorful and amazingly complex for any solution providers. That’s why all technology companies in the world are attracted towards it. The segment it touches is Point of Sale, a machine, a system which helps retailers to connect with out going successful sales. This is the place which enables retailers to get paid, to earn values from customers in terms of satisfaction as well as monetarily. Hence POS is the first and foremost requirements of any business. Now once the customer is out, he/she bought some goods from outlets which other customers may also want. The items in the stores may get end up or inventory may get very low. Here come the requirements of Inventory Solution. A good inventory is which can alert retailers much before the inventory ends up in the outlet. A great solution can also predict increase the in sales using predictive analysis. Customer billing and inventory are completed, then now comes the requirements to […]

Omni Channel Retail

The retail industry has taken a leap forward. From mom and pop stores to eCommerce, retail has seen much improvements in technological domain. Nowadays almost every retailer whether big or small is using e-Commerce as one of the channels for sales. E-Commerce retail shops have different inventory, different CRM, different customers as compared to off line sales. This makes business management a complex task. Solution to this problem is “Omni Channel Retail”. Omni Channel Retails are the solutions where all inventories, CRM are coming from a single system.This connected system has POS, eCommerce, m-commerce and other channels connected from the same system. Let’s visualize how it works: Let’s say there is a shop which has P.O.S. which bills customers coming from the offline channel. All the inventory and CRM systems in the shop are digitally managed. Customers may also buy from E-Commerce/M-commerce store of same brand and items to be sold are exposed theirs as a unified presence. Now retailer may also in third party digital stores lets say Flipkart, Snapdeal etc also, the system has exposed APIs to them to fetch inventories dynamically to make sure if there is any change in inventory their system updates automatically. Customers which […]