Blog - MICRA SYSTEMS

Retailer Unified Software : The future

admin Jul 21, 2017 People 0 Comments
  Retail is an amazing segment, so many types of outlets, all have different segments, a different type of customer and different types of strategies to get sales.It’s also the one of the oldest form of business as well. All this make this space colorful and amazingly complex for any solution providers. That’s why all technology companies in the world are attracted towards it. The segment it touches is Point of Sale, a machine, a system which helps retailers to connect with out going successful sales. This is the place which enables retailers to get paid, to earn values from customers in terms of satisfaction as well as monetarily. Hence POS is the first and foremost requirements of any business. Now once the customer is out, he/she bought some goods from outlets which other customers may also want. The items in the stores may get end up or inventory may get very low. Here come the requirements of Inventory Solution. A good inventory is which can alert retailers much before the inventory ends up in the outlet. A great solution can also predict increase the in sales using predictive analysis. Customer billing and inventory are completed, then now comes the […]

Why open source CMS are not worth of their cost

admin Jul 19, 2017 People 0 Comments
Today in the digital world where “Content Is The King”, CMS is the center of talks of every enterprise. Stories are there to be told, customers want to read users cases and one platform named as “CMS” or “Content Management System” has taken a special case in CIOs, CMOs talks. There is n number of CMS which are open source like WordPress, Drupal and has been used widely. These CMS are getting used by lots of users and issues users face in day to day life are: Slow Solutions: The open source solutions especially Drupal, Joomla are too generic that they have so much of code which is there but not used by everyone. They make solution very slow, the amount of RAM and processing required to build response become high. Systems architecture does not allow developers to change many things in systems and changes are limited to installing modules which can cache the queries or pages so speed up the thing. Leading to make high RAM usage. High Infra Cost: To make system faster infrastructure capacity need to be increased. More RAM, more machines, better machines and CDN, and other technologies came into place to manage the solutions in […]

CMS for online media

In the current era where digital marketing is the key CMS play a key role in developing digital platforms. The more complex the systems are becoming the more they are becoming tougher to use by non-tech savvy content publishers. The mobile adds more complexity on images, content to be created and managed for smaller sizes. We at Micra Systems are working with lots of CMS and found that all open source CMSs are there but using them is becoming more tedious task day by day. Digital marketers are wasting lots of human effort and energy to save some cost of using open source platforms. Micra Systems has developed a digital platform “M publish” which is next generation CMS. It solves all problems which legacy available options had not thought of. Few features of M publish are following: Better Images Management: “M publish” supports trimming of images, cropping of images without Photoshop or any other software. Images are cropped at pre defined sizes according to designs making image handling a seamless experience for content writers. Work flow management: Some times you may want to have democratic types of organization and at others, you may want hierarchy from writers, editors, and publishers. […]

Omni Channel Retail

The retail industry has taken a leap forward. From mom and pop stores to eCommerce retails has seen much in technological domain. Nowadays all most every retailer whether big or small is using e-Commerce as one of the channels of sales, every channel has been working independently. e-Commerce retails shops have different inventory, different CRM, different customers with off line sales one. This makes business management complex. Solution to their problem is “Omni Channel Retail”. Omni Channel Retails are the solutions where all inventories, CRM and coming from the single system. This connected system which has POS, eCommerce, m-commerce and other channels are connected from the same system is the present. Let’s visualize how it will work: Let’s say there is a shop which has P.O.S. which keep on billing customers coming from the offline channel. All the inventory and CRM systems in the shop are digitally managed. Customers may also buy from eCommerce/m-commerce store of same brand and items to be sold are exposed theirs as a unified presence. Now retailer may also in third party digital stores lets say Flipkart, Snapdeal etc also, the system has exposed APIs to them to fetch inventories dynamically to make sure if […]